Senior brand strategy. Straight up.

Most marketing gives me the ick. The jargon, the upsells — its role as the lackey of late-stage capitalism…

But then again, some people just make great shit and need to let the world know.

I try and work with them.

I'm Kirsty Thompson, a brand and communications strategist who also does the work. With over a decade working across agencies, startups and everything between, I’ve learnt the rules well enough to know which we can ditch.

Best practice doesn't have to be boring. You can be honest and still succeed. You can show up as yourself and be taken seriously. Some of marketing is complicated, but most of it is not.

The message needs to land with the right people, in the right places. I figure out what that looks like, tell you straight, and get it done in a way that works for you. No upselling, no padded timelines.

I'm here for when you're stuck. For when you just want it done. For when you're too close and it’s too personal. Or for when you want a collaborator.

I've always been the translator — between you and your designer, your developer, the rest of the marketing machine, and now AI. I make sure it keeps your identity, instead of turning you into everyone else.

This is about your voice, your vision, your abilities and resources — all shaped into something that works in the real world.

I bring the branding knowledge, the audience insight, the commercial nous, the strategic thinking.

You bring your craft, conviction, and the thing you make.

No fluff. No bullshit.