The Work

The strategic and creative backbone of a brand. Positioning, audience definition, messaging framework, brand voice and language, website and all aspects of visual identity (developed in collaboration with trusted designers). This is the work everything else is built on. Done properly, it keeps your branding on point across your team, your designers, and the AI tools you're already using. A brand that only lives in your head can't be briefed to anyone, human or machine. Best for new businesses building from scratch, or established ones that have never had proper foundations set.

Common deliverables:

• Brand audit and competitor research

• Audience definition and persona development

• Positioning, purpose and values

• Messaging framework and key messages

• Brand voice, tone and language

• Naming and tagline development

• Visual identity (developed with trusted designers)

• Brand guidelines

• Website strategy, sitemaps, copy and project management

• Launch-ready content and assets

For businesses that have outgrown their current expression — whether the brand has shifted, the audience has matured, or the original identity was built before the business knew what it really was. The work spans strategic repositioning, refreshed messaging and voice, and visual identity evolution. The goal is bringing the brand into alignment with where the business is now.

Common deliverables:

• Brand audit and brand health diagnostic

• Audience and market reassessment

• Refreshed positioning and messaging framework

• Updated brand voice and language

• Visual identity evolution (with trusted designers)

• Updated brand guidelines

• Website refresh or rebuild

• Internal comms for rebrand rollout

• Launch and announcement strategy for the rebrand

Taking a brand to market or activating one that needs to move. Communications strategy, campaign development, content, email sequences, social, and PR; all built around what the brand needs to achieve. Equally suited to new launches, product releases, repositioning moments, or established brands that need a push.

Common deliverables:

• Communications strategy and campaign planning

• Campaign creative concept and development

• Content production (copy, social assets, video direction)

• Email sequences and EDMs

• Social media strategy and assets

• PR strategy, press releases and media outreach

• Landing pages and campaign-specific web assets

• Cross-channel rollout and project management

• Reporting and post-launch insights

A monthly retainer for founders who want a brand and communications partner embedded in the business. Strategic guidance, content, campaign work, and creative project management — scoped to your stage and capacity. Best for businesses past the foundational stage that want continuity, momentum, and a senior strategic voice without hiring in-house.

Common deliverables:

• Strategic counsel and quarterly brand reviews

• Annual communications planning

• Content strategy and editorial calendars

• Ongoing copywriting (blog, newsletter, social)

• Social media direction and asset oversight

• Campaign development and rollout

• Creative project management and vendor coordination

• Brand governance and consistency oversight

• Fractional CMO / brand director support

AI needs brand foundations in a form it can actually use. I take your foundations and develop them into a structured brand system you import straight into your AI tools. No explaining your brand from scratch in every prompt, no output that sounds like everyone else. Best for founders and brand managers who don’t have the time (or enough AI shits to give) but need it done.

Common deliverables:

• AI brand and content audit

• Your brand foundations built out into an AI-ready format you can import

• A custom GPT or assistant, loaded with your brand and built in your own workspace

• Prompt-ready voice and messaging files for your team